All parents want the best for their little ones – which is only natural. Put your trust in Huggies Pure Baby Wipes – the world’s #1 branded baby wipe* (Source: Euromonitor International Limited; Tissue and Hygiene 2021ed, retail value RSP, 2020 data) and approved by the British Skin Foundation for their research into healthy skin.

Gentle and strong

At Huggies, we’re believers in keeping baby’s skin clean, healthy, and soft. When little ones feel clean, they feel their best. Baby’s skin is 30% thinner than our own – and much more sensitive – so it should be treated with extra care. That’s why Huggies Pure Baby Wipes are as kind and gentle as a loving hug.

Our baby cleansing wipes, are made of skin loving natural fibres to gently clean baby’s delicate skin, with 99% pure water and no added fragrance.

Hypoallergenic and clinically tested, our wipes help to prevent skin irritation and are free of any chemicals that could upset your baby’s skin.

Did we mention we’re the world’s number 1 brand for baby wipes?* (Source: World’s #1 branded baby wipe* (Source: Euromonitor International Limited; Tissue and Hygiene 2021ed, retail value RSP, 2020 data)? That’s right, our baby wipes are trusted by parents all around the world. What’s more, our wipes have been dermatologically tested making them safe for newborns from the very first day.

Be prepared with a 12 pack

Ensure your baby stays clean and fresh through the day and night with 12 packs of Huggies Pure Baby Wipes. Always have a new pack on hand to wipe and pamper for a clean and comfortable child, whenever and wherever it’s needed.